Although it took quite a few years of getting used to, the idea that every business needs a website is finally universally accepted and now entrepreneurs no longer postpone taking their business to the Web. Even small, family owned companies have their own presentation page or online store. However, simple having a website doesn’t guarantee success because competition is fierce and you need to make sure that potential customers come across your site. To do this, you have to hire a Leicester SEO agency. Many people don’t know what SEO is and how it can benefit their business, so they just leave their website there for people to discover it, but that is not the proper way to promote an idea.
SEO and search engine rankings
SEO, or search engine optimization, is a complex process that aims to increase the exposure of a website and make it rank higher in search results pages. So, when somebody types a keyword related to your business, they should see your company as higher up as possible. To achieve these results, SEO agencies use a combination of tactics, based on your specific requirements. Sometimes, these changes involve changing content on your website in order for it to be more SEO-friendly, other times it involves fixing coding issues that prevent indexing. The right strategy will be established with an SEO expert after an initial consultation where they assess your site.
The importance of ranking high in search results
Why do you have to hire an extra service after spending a lot of money on web development? It’s simple: because you want people to find you. People use Google to search for everything, especially products and services and they’re usually very impatient about it. They look at the first couple of results and very few make it to pages two and lower. So, if your site is not on the first page, it’s almost as if it did not exist.
Consolidate your brand and get new opportunities
Having a steady position in search engine results pages is a great way of getting a high number of daily website visitors, which can then convert to clients. But, rankings also play an important role in consolidating your brand, which is essential in all fields. There are many businesses out there, so you have to stand out from them and create a professional and prestigious image. Needless to say, being the first in search results pages, or at least on the first page, offers you more business opportunities.